Strategic Growth and Partnerships Lead

About the job

Job Summary

Are you a results-driven professional with a strong foundation in trading, a deep technical understanding of software, and a proven record for business development and strategic partnerships? Do you thrive at the intersection of marketing, sales, and relationship building? If so, we have an exciting opportunity for you!

We're a rapidly growing software company at the forefront of the trading industry, and we're looking for a highly motivated Strategic Growth and Partnerships Lead to drive our expansion through innovative marketing, robust business development, and strong partner relationships. This is a pivotal role for an individual who's ready to make a significant impact on our trajectory.

Duties and Responsibilities:

Strategic Growth & Business Development

• Develop and implement comprehensive digital marketing strategies (SEO, SEM, social media, email campaigns) and plans to generate high-quality leads and enhance brand awareness.
• Cultivate and expand our affiliate marketing program, identifying, recruiting, and nurturing high-performing partners.
• Identify, pursue, and close new business development opportunities and strategic alliances to expand market reach and create new revenue channels.
• Analyze market trends, competitor activities, and customer insights to inform strategic decisions and identify new growth opportunities.

Partnerships & Alliances

• Build, maintain, and strengthen long-term relationships with key partners, acting as a primary point of contact and ensuring mutual success.
• Collaborate with partners on joint marketing initiatives, co-branded content, and promotional activities to amplify reach and drive sales.
• Recruit, onboard, and support new partners, ensuring they're equipped with the resources and knowledge to effectively promote our products.

Sales Planning, Execution & Tracking

• Develop and execute strategic sales plans aligned with company growth goals and market opportunities.
• Set sales targets, define KPIs, and establish forecasting processes to ensure revenue objectives are met or exceeded.
• Monitor, measure, and analyze sales performance using CRM tools and reporting systems to identify trends, optimize performance, and drive continuous improvement.
• Collaborate cross-functionally to align marketing campaigns, partner programs, and sales activities.
• Identify gaps and bottlenecks in the sales funnel and recommend actionable improvements to streamline the customer acquisition journey.
• Report on sales results and pipeline health to senior leadership with clear insights and data-driven recommendations.

Sales & Customer Success (with a Technical Focus)

• Provide advanced pre-sales and post-sales technical support to customers via various channels, expertly guiding them on software usage and best practices.
• Conduct compelling product and service demonstrations, tailoring presentations to prospect and partner needs.
• Become the go-to product expert on our trading software, providing technically accurate solutions and creative problem-solving.
• Troubleshoot complex customer and partner issues, replicate defects, and liaise directly with our development team for resolutions.
• Contribute to the testing of new software versions, ensuring quality and readiness for public release.

Content & Training

• Assist in the production of high-quality training materials, user guides, video tutorials, and webinars to empower both customers and partners.
• Contribute to online sales events, including the creation of engaging website banners and impactful email campaigns.
• Perform other duties as assigned by management.

Job Type / Category

This position is a full-time permanent position located in Canada with benefits after 3 months.

Hours for this position are Monday to Friday from 8:30am to 4:30pm. We offer a business casual environment. Salary will be based on experience.

Required Education, Skills and Qualifications

We're seeking a candidate with a unique and non-negotiable blend of expertise:

• Minimum 3+ years of progressive experience in sales, business development, digital marketing, or partnerships roles, with a strong preference for candidates from the financial technology (FinTech) or trading software sector.
• Deep understanding and demonstrable experience in trading concepts, markets, and platforms. You must speak the language of our users and partners.
• Exceptional Technical Proficiency: Proven ability to quickly master complex software products, troubleshoot technical issues, and provide accurate, detailed technical support. Experience working closely with development teams is crucial.
• Strong Business Acumen: A track record of identifying and executing on growth opportunities, negotiating favorable terms, and understanding the commercial drivers of partnerships and marketing initiatives.
• Proven track record of achieving sales targets and driving revenue growth through strategic initiatives.
• Hands-on experience managing and optimizing digital marketing campaigns (SEO, SEM, social media, email marketing).
• Demonstrated success in developing and managing affiliate or channel partner programs.
• Excellent communication, negotiation, and presentation skills, capable of engaging technical and non-technical audiences.
• Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
• Bachelor's degree in Business, Marketing, Finance, Computer Science, or a related field.
• Fluent in web-based technologies such as HTML/CSS/JavaScript.

Company Profile

MotiveWave Software is a well-established small, privately-held software company in the financial trading industry, located in Kelowna, BC.

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